Mass communication professionals have been a critical function of society since the advent of the printing press. The Age of Enlightenment was spurred on by the availability and affordability of reading materials and by the increasingly common literacy among lower classes (Sámelová, 2021). Print media continued to develop and refine for centuries, eventually followed by the introduction of radio and television media. The 20 th century brought new technologies that forced communicators to shift their practices to take advantage of audiences hungry to experience these new and exciting inventions. Radio broadcasters could no longer rely solely on their words to convey a message, they now had to consider tone, delivery, and speed. Likewise, television required everyone from news anchors to talk show hosts to be both informative and entertaining, giving birth to the concept of “infotainment” (Sámelová, 2021, p.25). The dawn of the new millennium ushered in the age of online technology,
The many benefits of modern digital communications are undeniable: connection to family, opportunity to meet new friends, visibility for businesses, and access to the collection of human knowledge, to name a few. With these advantages, however, come limitations that create problems for society. Some of the most prevalent challenges include big data and cybersecurity, the spread of misinformation, and unrealistic expectations caused by social media. There are concrete steps that both individuals and institutions can take to improve these limitations. Big data is typically used by corporations to learn more about consumers in order to turn larger profits while cybersecurity threats are often carried out by bad actors attempting to access and steal private information. Individuals can be safer by educating themselves about how they are tracked and how their data is used by companies. Then they can make choices that protect their information like deleting browser cookies and restricting