Skip to main content

Digital Technology Improvement Plan

The many benefits of modern digital communications are undeniable: connection to family, opportunity to meet new friends, visibility for businesses, and access to the collection of human knowledge, to name a few. With these advantages, however, come limitations that create problems for society. Some of the most prevalent challenges include big data and cybersecurity, the spread of misinformation, and unrealistic expectations caused by social media. There are concrete steps that both individuals and institutions can take to improve these limitations.

Big data is typically used by corporations to learn more about consumers in order to turn larger profits while cybersecurity threats are often carried out by bad actors attempting to access and steal private information. Individuals can be safer by educating themselves about how they are tracked and how their data is used by companies. Then they can make choices that protect their information like deleting browser cookies and restricting apps from tracking their location. At a societal level, government should consider passing stricter regulations about the type of data that can be collected as well as requiring companies to clearly explain to consumers what data is being collected and how it will be used.

Another issue on the rise is misinformation and the shrinking trust the public has in the media. Technological advancements have made instant communication common, allowing social media posts, videos, or memes – true or false – to go viral online. One of the best ways to stop the spread of false stories is to expose people to examples of potential misinformation and how it could mislead them. This kind of responsibility falls to media outlets who have large audiences and could help reach people through television and radio as well as digital sources. Journalists could also educate individuals on how to fact check claims and stress the importance of reading stories from different sources.

Finally, social media may be fun, but it can cause a lot of damage in the form of unrealistic expectations, body image issues, and envy of what others post. If users identify these feelings within themselves after their social media activity, they may need to mute or unfollow accounts that trigger them or even perform a complete social media detox. Mental health can be greatly affected by unhealthy social media habits, and while users need to work on their own reactions to what they see, responsibility also falls on the companies, especially when it comes to users who are under-aged and are still developing mentally. Platforms could include resources on how to develop healthy social media habits and encourage users to seek professional counseling if they are experiencing depression or other mental health issues.

Many of the problems that have developed out of new communication technologies revolve around companies using them to increase their profits. However, the public is keenly aware of when ethics are being disregarded, and that awareness can damage a company’s reputation, leading to financial losses. Putting effort into improving the digital media shortcomings that are harming society is not only an ethical choice, it is a wise business move. The actions outlined here can also be taken by institutions such as Congress and the press to improve these limitations and progress as a modern society.

Comments

Post a Comment

Popular posts from this blog

Journalism, Activism, and the Digital Age

Digital communication technology, particularly blogs and social media, have provided a platform for average, everyday individuals to share their stories or advocate for causes. Before the advent of the internet, activists were only able to share their messages with national audiences when they received attention from the traditional media (Häussler, 2021). Now, anyone with a Twitter account can use it as a virtual megaphone to blast their thoughts and opinions on any subject. While this can be beneficial to the flow of information among citizens, it brings a variety of issues professional journalists must tackle. One benefit to the accessibility of online journalism is the opportunity for activists and community organizers to utilize digital communications to push for societal change. The civil rights movement, women’s suffrage, and LGTBQ pride all achieved great strides for human rights thanks to organizers and activists. Today’s generation marching for climate action, gun control, an...
Post a Comment
Read more

"Click Here to Buy": Online Advertising

Digital communication technology has completely revolutionized the field of marketing and advertising in recent decades. Traditional advertising platforms such as –  print ads, billboards, television and radio commercials, and corporate sponsorships – have taken a backseat to the new and increasingly popular forms of online advertising. Today’s marketing and advertising experts must refocus their energy on new methods including display ads, search engine ads, sponsored content on social media, direct email or text marketing, native ad content, and influencer marketing. Tech companies like Google, Apple, and Facebook also track user data in order to more effectively target specific audiences (Szabo, 2021). The interconnectedness of devices also affects advertising methods: an individual may interact with a brand on their smartphone and then see an ad from the same brand while on their laptop. Advertising professionals today must learn skills beyond writing catchy dialogue for a comm...
Post a Comment
Read more